Celebrity hairstylist Ricardo Rojas boasts an extensive roster of superstar clientele – Cher, Mariah Carey, Donatella Versace, Anne Hathaway, Jessica Chastain, Naomi Campbell, Kate Upton, to name a few. Known for giving his clients glossy, full-bodied styles, Rojas has mastered the art of red carpet allure. Now, he’s letting women everywhere in on his secret with the launch of Ricardo Rojas Hair Care – a collection of shampoos, conditioners, treatment mask, and his “must have” styling products all uniquely infused with Yerba Maté extract, and also seamless tape hair extensions to complete star quality looks.
Yerba Maté (pronounced Jerba Mah-tay) is the National beverage of Argentina, made from dried leaves of the holly tree and prepared in a small carved out wooden gourd which is passed around a group of people who will drink the hot tea through a filtered metal straw, known as a Bombilla. The Yerba Maté drinking ritual, Tomando Maté, represents hospitality and welcoming between friends and family at any occasion, as well as being known for its health benefits from promoting a healthy digestive tract, to aiding in weight loss, and also for the gentle jolt of energy you get from drinking it. Clinical studies published by Biochemical and Molecular Biology International concluded
that extracts of Yerba Maté “were more potent antioxidants than either ascorbic acid or butylated hydroxytoluene”, further research includes that Yerba Maté extract “contributed to increase the antioxidant defense against free radicals”. Additional research with The Pasteur Institute and Paris Scientific Society found “Yerba Maté practically has all the nutritional value to sustain life.”