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Celebrity hairstylist Ricardo Rojas boasts an extensive roster of superstar clientele – Cher, Mariah Carey, Donatella Versace, Anne Hathaway, Jessica Chastain, Naomi Campbell, Kate Upton, to name a few. Known for giving his clients glossy, full-bodied styles, Rojas has mastered the art of red carpet allure. Now, he’s letting women everywhere in on his secret with the launch of Ricardo Rojas Hair Care – a collection of shampoos, conditioners, treatment mask, and his “must have” styling products all uniquely infused with Yerba Maté extract, and also seamless tape hair extensions to complete star quality looks.
Growing up in Tucuman, Argentina, Rojas studied the glamorous women seen in movies, magazines, even local Tango performances, and was captivated by the transformative power of hair. At an early age, Rojas began his practice on his Mother and Sisters hair at every chance, finessing their tresses with homemade concoctions to promote movement and a healthy feel to the hair. Through experimentation, Rojas learned that the one constant factor in making any hairstyle come alive was a strong foundation of well-nourished, healthy hair. It is a guiding principle he has never forgotten throughout his esteemed thirty-year career in Hollywood.
In 2016, at the demands of celebrity friends and clients who depend on him to maintain luxurious hair, Rojas researched formulas to create an eponymous line of high performance hair care for clients to use outside of his chair. His quest for quality ingredients led him back home to Tucuman, a highly agricultural and historic city nicknamed “El Jardin de la Republic” (The Garden of the Republic). From the fragrant scent of Azahares (orange blossom) trees permeating the streets, to the ritual brewing of the heady Yerba Maté tea, the city’s natural elements left a lasting impression.
It was important to Rojas that his brand be infused with unique characteristics from his native Argentina. He has long believed that the potent Yerba Maté herb contains healing properties that nourish the body inside and out. In research, it was revealed that the super antioxidant powerhouse boasts essential vitamins, minerals, and amino acids that add vitality and strength to hair. His breakthrough creations, featuring the special Yerba Maté extract, are unlike anything on the market. Filled with superfood ingredients such as Goji, Sea Buckthorn, and Coconut, the formulas are topped with the succulent citrus aroma of orange blossom. Even the packaging draws influence from his homeland, with the blood red color reflecting the regalia of Tango dancers and the literal translation of his last name, Rojas, meaning “Red” in Spanish.
Adding hair extensions was a no-brainer for the stylist. With a sense of glamour and excitement, hair extensions enhance the appearance of a style, they can add a bit of texture, increased volume, length, color enhancements and pure exhilaration to any look.
Rojas insisted on top quality pieces to match the peak results achieved when using his product line. Together, the collection of Ricardo Rojas Hair Care brings the stylist’s signature luster, energy, and brilliance into every customer’s home. With this launch, Rojas has found a way to bring the exotic charm of Argentina with the glamour of the red carpet to women everywhere.
This symbol appears on all of my products as a tribute to my mother. The woman that inspired me the most.
I was always so intrigued by your daily beauty regime, you always looked so beautiful and spread so much strength and joy to the people around you.
Thank you for teaching me how important it is to feel beautiful. This line, and everything I do, is dedicated to you.
Amore I love you.
Ricardo Rojas